Emma Pulbrook

This article is related to the Marketing and Business Development specialist. To stalk other areas of Emma's life see, Emma Pulbrook.

Overview

Emma Pulbrook is a Marketing and Business Development leader (pronounced ˈklaɪənt əˌkwɪˈzɪʃən ˈspɛʃəlɪst or ˈreɪnˌmeɪkər), specialising in client acquisition, market expansion, and strategic partnerships for brands entering DACH and UK markets.

Prior to venturing into the client-acquisition-heavy world of business development and strategic marketing, Emma worked in the luxury and fashion industry with Condé Nast, Burberry, Net-a-Porter, and Central Saint Martins as a Stylist and Editor. Since then she has pivoted to helping startups, scale-ups, and established brands grow through strategic marketing, client acquisition, and market entry.

Emma's expertise includes client acquisition, strategic partnerships, market entry strategy, revenue-focused marketing, and brand positioning — all the essentials to actually generate business in unfamiliar territories, not just make pretty presentations about it.

After surviving 10 years in London, she moved to Germany, currently working in Berlin but travels south to her motherland once a year to remember what real sunshine feels like.

She loves cats, disco, expensive wine, and has been known to close deals over ramen. Her client acquisition rate is significantly higher than her tolerance for corporate jargon.

Career Highlights

Growth & Revenue Impact:

• 135% enrollment growth through strategic marketing at CODE University
• 30% above-target regional performance in APAC market expansion
• €2.5M+ in revenue generated through client acquisition and market expansion
• €750K+ in strategic partnerships secured (Porsche, tech leaders)
• 35% revenue increase across €1.2M+ account portfolio in luxury media sector

Notable Achievements:

• Built client acquisition pipeline from zero for The Architect Lab
• Pioneered TikTok-first strategy generating 1M+ views with 38% conversion to leads
• Led culturally-sensitive market entry for intimate wellness brand in APAC markets
• Secured strategic partnerships with Porsche and major tech companies
• Mentored startups with 4 Y Combinator acceptances (acceptance rate: 1.5%)

Career

The Architect Lab, 2023 - present

Senior Sales Consultant / Business Development Lead, London
Leading client acquisition and relationship development for boutique strategy consultancy. Developed 3 proprietary market analysis tools and brought in clients including Condé Nast, Loewe, WPP, and Jaguar Land Rover through strategic outreach and relationship building.
Focus: Client acquisition, business development, market analysis, and strategic positioning for brands entering DACH markets.

The Delta, 2024

Head of Marketing, Sales & Partnerships, Berlin
Generated €500K+ qualified pipeline in 60 days, secured 7 partnership leads including 3 institutional investors, and increased deal flow quality by 33% through integrated marketing and CRM strategy.

CODE University, 2022 - 2023

Head of Marketing, Berlin
Delivered 135% enrollment growth through strategic positioning and multi-channel marketing campaigns. Secured partnerships with Porsche and tech leaders totaling €750K+. Pioneered TikTok strategy generating 1M+ views with 38% lead conversion. Also coached student startups, 4 of which got into Y Combinator.

WOW Tech Group, 2021 - 2022

Regional Marketing Manager - APAC, Berlin
Led regional marketing for Japan and Korea markets. Exceeded growth targets by 30% within 5 months through strategic positioning and cultural adaptation for intimate wellness products in conservative markets.

Condé Nast Germany, 2020 - 2021

Strategic Account Manager & Consultant, Munich
Managed €1.2M+ account portfolio including Marriott Bonvoy, Bucherer, and Euroboden. Drove 35% revenue increase through strategic account planning and relationship management. Developed cross-market brand strategies for Vogue and GQ clients.

M1 Med Beauty Berlin GmbH, 2019 - 2020

Global Brand Manager, Berlin
Led UK and Australia market entry achieving 200% growth within 12 months. Implemented customer acquisition strategy and CRM for medical aesthetics brand.

Mytheresa.com, 2018 - 2019

Social Media Manager, Munich
Managed digital strategy for luxury fashion platform with €500M+ revenue.

Freelance Brand Consultant and Editor, 2012 - 2018

London
Worked with Amazon, Burberry, Elle Croatia, Jaeger, Net-a-Porter, The Telegraph, L'Officiel Netherlands, Hunger Magazine, and Vogue UK.

Central Saint Martins, 2016 - 2018

Visiting Lecturer, London
Taught fashion styling to students who were significantly cooler than the lecturer.

Instituto Marangoni, 2016 - 2018

Head Tutor, 3rd Year Fashion Styling, London
Led final-year fashion styling program.

What I Actually Do

Client Acquisition: I bring in the business. Whether that's cold outreach, relationship building, or strategic positioning - I generate leads and convert them to clients.

Strategic Marketing: I develop marketing strategies that actually drive revenue, not just awareness. 135% growth, 38% conversion rates, 30% above-target performance - that's revenue-focused marketing.

Market Entry: I help brands enter new markets (particularly DACH, UK, APAC) by understanding cultural nuances, building local partnerships, and adapting positioning for new audiences.

Partnership Development: I identify, initiate, and secure strategic partnerships. €750K+ closed with Porsche and tech companies.

Education and Qualifications

• Artificial Intelligence Programme (Online)
  University of Oxford | 2024
• Marketing Analytics MicroMasters (Online)
  University of California, Berkeley | 2017-2018
• Bachelor of Arts, Fashion Design
  Curtin University, Australia | 2006-2009

Skills and Expertise

Client Acquisition & Business Development:

Outbound sales • Pipeline development • Strategic partnerships • Relationship building • Account management • Lead generation

Marketing & Growth:

Go-to-market strategy • Brand positioning • Multi-channel campaigns • Digital marketing • Content strategy • Conversion optimisation • Cultural adaptation

Market Expansion:

International market entry • DACH expansion • UK market strategy • APAC business development • Localisation • Partnership brokerage

Industries:

Tech & SaaS • Consumer goods • Luxury retail • Education • Healthcare/Wellness • Automotive • Fashion • E-commerce

Languages:

• English (Native)
• German (Professional working proficiency)
• Italian (Conversational)

Personal Life and Death

Emma is a dedicated cat whisperer and occasional dog enthusiast. Fluent in pizza and ramen, she was born in Australia, survived 10 years in London, and is currently based in Berlin, all while holding an Italian passport.

Her hobbies include acquiring clients, disco dancing, finding the perfect espresso, and helping brands enter markets without embarrassing themselves.

She is not dead, and she hopes you click on anything else.

See Also

• The Architect Lab - Boutique consultancy focused on market entry
• Client Acquisition Strategies for Sensitive Markets
• How to Enter DACH Markets Without Cultural Disasters
• Marketing That Actually Drives Revenue (Not Just Vanity Metrics)