Method to Madness
Emma works with clients to understand the most significant opportunities to create value and call to action developing lasting connections with customers.
Finding value in creativity and closer connections.
Utilising research to inform creative choices, and maintaing open communication at all times brings a greater chance for success.
M1 MED BEAUTY, September 2019-current day
BRAND and MARKETING MANAGER, AUSTRALIA and UK
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Leading Australia and UK cross channel marketing strategies and branding
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Opening UK as new market including operations, market research and implementation. Building Australia as a new market.
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Digital marketing strategies, designing campaigns, social media, paid and offline marketing strategies.
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Blog and content creation including SEO
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Adhering to strict legalities involved with advertising medical products in commonwealth.
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Influencer marketing and event coordination.
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Website management and design.
MYTHERESA.COM, January 2019-August 2019
DIGITAL CONTENT EDITOR and SOCIAL MEDIA MANAGER
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Managing projects for all social media channels including advertising within the China market.
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Developed and lead campaigns increasing engagement by 110%
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Analysis and reporting on social media data each week and month, adjusting imagery to suit.
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At least doubled sales for 3 underperforming brands, also increased sales within China market by 86%, Management of budget and team, including choosing freelancers for projects.
ALTERIAN
SALESFORCE (INCL. SOCIAL STUDIO)
FACEBOOK and LINKEDIN for business
HOOSUITE,
ONLYPULT
ASANA
TRELLO
GOOGLE, INSTAGRAM, TWITTER
ANALYTICS
ADOBE CS6 CREATIVE PACKAGE
KEYHOLE
MENTION
LOOKER
MAILCHIMP
COPYWRITING USING SEO.
FACEBOOK ADS MANAGER
FASHION EDITOR / BRAND CONSULTANT, April 2012-April 2018
FREELANCE, London
Built a top-class portfolio, achieved 130% revenue growth and tripled my client base within first 5 years. Managed and monitored six different B2B and B2C digital platforms as a core marketing strategy. Produced innovative digital content for Mens Uno and Red Milk as a regular contributing expert. Developed long-lasting relationships with all key brand PR's, agencies and photographers.
Collaborated with multiple creative teams, effectively delivering projects under tight deadlines.
ELLE CROATIA (2 years)
Company needed to improve global reputation increase advertising revenue. rebranded imagery and incentivised brands for advertising revenue.
cross channel marketing strategy using influencers
VOGUE UK (3 months)
business needed to attract a younger market.
Produced regular online features with actors, artists and other creatives. Renewed team and imagery.
JAEGER (6 months)
Company needed to increase reach and rebrand with a younger market, and had a poor social media reach. Produced serious of playful videos for cross channel campaign featuring influencers.
Formatted the videos in an already popular structure to work with algorithms.
OTHER NOTABLE COLLABORATIONS
AMAZON (2 years), BURBERRY (2 years), NET-A-PORTER (1 year),THE TELEGRAPH (4 months), L'OFFICIEL NETHERLANDS (6 months), HUNGER MAGAZINE (3 years)
CENTRAL SAINT MARTINS, August 2016-July 2018
VISITING LECTURER
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Delivering unique and up-to-date material weekly.
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Grading exams and assessments, setting in class activities and external projects.
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Identifying gaps in educational material and improving quality.
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Improving student ratings for short course by 18%.
INSTITUTO MARANGONI August 2016-July 2018
HEAD TUTOR, 3rd year Fashion Styling
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Managed and developed 3rd year coursework improving student ratings of course by 20%.
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Identified 10 new internship programs establishing new client relationships for the school.
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Mentoring 40+ students, and managed external communication with guest speakers.
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Delivering unique and up-to-date content weekly.
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Exam and assessment grading.
VOLUNTEER WORK
MÜNCHNER FLÜCHTLINGS RAT (2019), Munich
REFUGEE COUNCIL (2017), London